Bollywood Star Ajay Devgn and Shivdutt Das Team Up: NY Cinemas Rebrands as Devgn Cinex
Big news is stirring in the Indian cinema landscape! Bollywood superstar Ajay Devgn has officially joined forces with Shivdutt Das, Group Managing Director of the Vishwa Samudra Group, to introduce a fresh, new identity for his cinema chain. Get ready to say goodbye to NY Cinemas and hello to Devgn Cinex.
The high-profile rebranding event, which marks the start of this exciting new chapter, took place at the iconic North Bombay Sarbojanin Durga Puja in Juhu—a fittingly vibrant backdrop for such a major announcement.
A New Vision for the Cinema Experience
This collaboration goes beyond just a name change. Devgn Cinex has grand plans to elevate the movie-going experience for audiences across the country. The company announced its intention to introduce premium formats and heavily leverage modern digital technologies to enhance the quality of projection, sound, and overall service.
Ajay Devgn, known for his keen business acumen alongside his film career, and Shivdutt Das are setting their sights on ambitious growth. Devgn Cinex aims to expand aggressively across metros and Tier-1 cities. Crucially, the company has emphasized a special focus on strengthening its presence in South India in the coming years. This strategic push suggests a desire to establish a true pan-India footprint in the highly competitive exhibition sector.
A Star-Studded Unveiling
The event itself was graced by notable attendees, adding a touch of Bollywood glamour to the proceedings. Actress Kajol, Ajay Devgn's wife, was present alongside Mrs. Sonam Shivdutt, underscoring the significance of this partnership for both families and businesses.
This rebranding to Devgn Cinex signals a powerful consolidation of star power, entrepreneurial experience, and financial backing. As they introduce new premium offerings and embark on a major expansion plan, it will be fascinating to watch how Devgn Cinex reshapes the future of the Indian cinematic experience.
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